Introduction
What Is Social Media Marketing? Imagine it's the year 2004. There is a person how's name is Ahmad. Ahmad looking to release a book and set up a blog, he's sure that he'd be successful but he's only worried about one thing he doesn't know how to ensure that his book reaches the right audience who could enjoy his book. However, there were only a few forms of advertisement available like print ads, billboards, radio, direct mail, direct sales, and television all of these options were pretty expensive their effectiveness couldn't be accurately determined and they didn't let him advertise his content to the appropriate audience. Ahmad's book would never find the audience it deserved.
Digital Marketing
Now let's have a look at the same scenario in the present day alongside traditional forms of advertising Ahmad would have access to digital marketing a form of marketing that's a lot more lucrative inexpensive and configurable marketing that would enable marketers to advertise their audience digitally using channels like search engines, websites, social media platforms, emails etc. Among these types of social media marketing cop feels eye.
Social media marketing would give Ahmad the opportunity to take advantage of social media platforms to advertise his content to a highly targeted audience, It would help more people learn about his book and increase the interaction with his audience. It's relatively inexpensive unless he goes into advertising and will help him get marketplace insights that might help in understanding his audience preferences better. Ahmad started by taking up a certification to learn about social media marketing. Since he was already familiar with the concept of social media marketing his next step was to learn about the different types of content he could post on social media.
Some of the most common forms of content that Ahmad could post would be images, text posts, polls, and videos, but over time Ahmad began to notice that not a lot of people were being exposed to his content Ahmad needed to advertise his content.
Advertising
Ahmad would need to use the advertising options provided by the social media platforms like Facebook, Instagram, Youtube, LinkedIn, and Twitter most advertising platforms offer users a number of different options like image ads. These ads involve the use of single or multiple images that are attractive and have the optimal amount of text. They also have a call to action that encourages user interaction. Ahmad could use images from his book to advertise websites that sell his book and more.
Then there are text and post ads, these ads could advertise posts or excerpts from Ahmad's blog or his book. He could also use video ads Ahmad could use video ads that feature favorable reviews and customer testimonials to advertise his books.
Ahmad could also use lead ads through which he could collect information from users who are interested in a weekly newsletter or regular updates from his blog but that wasn't the only thing Ahmad could do with social media platforms.
He could create a brand for himself and drive audience interest to it engage with them create identity engage with content finding content that works for him. Social media platforms also allowed him the opportunity to target audiences based on demographics like their age, location, gender, and much more.
In time Ahmad began to see an increase in the number of viewers coming to his social media page and by extension his blog. He also saw an increase in the number of people who were interested and bought his book happily, greatly increasing his target audience. Here are some things he learned:
1. To set goals that were quantitative and smart and follow a constant deadline.
2. Understand the audience by engaging with them.
3. To set up a social media calendar to plan competition polls, surveys, videos, and more
4. Using tools like Buzz sumo IFTT buffer and more for lead generation creating email lists, setting buyer personas, and more.
5. To perform visual storytelling with the help of images and videos.
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But how did Ahmad get so good at social media marketing?
Ans: Ahad had taken up Simply Learn's Digital Marketing course it was thanks to this course that Ahmad had the skills and training to get good at social media marketing and now you can too by reading our blog.
If there is any confusion or Question ask us by commenting below Thank you.....
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